No, that's not a typo, it's the new rules for success in social media. In old school advertising you had to PAY to play, but now anyone willing to make the effort can create and deploy social media to their advantage. And don't think that social media marketing is just a compensating tool for small businesses with no marketing budget. Major companies throughout the world are utilizing social media sites all the time. For example, Dell computers has made millions of dollars off of it's twitter feed alone!
A good social media presence can be the catalyst for your customers to start spreading the word about your business. Few things are as powerful as satisfied customers raving about your services to their friends. This social buzz is also starting to be more closely monitored by the search engines. In fact, Bing recently acquired the rights to all the "like" data on facebook. Some searches will even pull up facebook pages in addition to normal websites. Also, if content you post goes viral you can score thousands of rank boosting backlinks, some of which may be rare and valuable, in a matter of hours
No comments:
Post a Comment