So your business has a website that your brother-in-law built for you five years ago. Congratulations, there are a lot of businesses today that don't even have that much going for them. Odds are that you've also been getting a trickle of new customers from your website over the years too. But is your website really doing all it can for your business?
Did you know that people go to the Internet 12 times to 1 when compared to yellow pages? Or that, 30% of all searches are local searches with the location typed into the search box? Whether you are ready for it or not there has been a definite shift in the way we do business, and it's going online. With traditional advertising mediums becoming more expensive and less-effective now is your time to give your web-strategy some serious thought.
In future posts we will go into much greater detail about putting together a winning web strategy, but for now let's set the stage with some important questions: What is a new customer worth to your business? What else are you doing to market yourself? What is your return on investment with other advertising mediums? How visitors do you get to your website each month? How many of these people turn into customers?
If you have difficulty answering any of these questions, now is the time to start tracking! Otherwise, you may be loosing money on what you think is a good advertising investment. Knowing how many people come to your site, how many phone calls you receive, and how many leads you generate is essential to optimizing your marketing. And, at the end of the day you need to know what the effect is on your bottom line.
At VAMPAS Marketing our motto is "Turning Visitors into Customers" Click on the link below to visit our homepage. There you can fill out a request for a complimentary analysis of your website and strategy so you can start getting more out of your advertising dollars today!
VAMPAS Marketing
(801) 872-3005
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