If you're like most business owners you want the time and expense of putting up a website to pay off in a big way. You want it driving new customers in your door 24 hours a day 7 days a week. Unfortunately, I find that very few sites are actually set up to achieve this goal. Here are a few basics to creating a site that is crucial piece in your marketing plan.
- Display your contact information. It's surprising how many businesses have their phone number, address, or email buried on an impossible to find page and written in 4pt font. Ideally all of this information should be on your home page and every other page should have a clear link to it. If people can't find you they won't do business with you.
- Direct site visitors to take action. What do you want a customer to do who comes to your site? Call to place an order, visit your store, or ask for a free consultation? People often do what they are told. For example put "Call 555-555-5555 today, for a personal tour" rather than just displaying your phone number.
- Include a lead form on your site. At VAMPAS we recently upgraded one of our clients' sites and created links to a lead capture form on every page. The lead form simply asked for a visitors' name and phone number if they would like to learn more about the services our client provided. In the first week our client got five leads from the new form and three of those people became paying customers. This form alone helped create thousands and thousands of dollars in new revenue.
By implementing all of these suggestions you'll find that more and more of the people who visit your website will turn into paying customers
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