So you've decided you want to include video on you website. Fantastic! Before you pull out your camera and start shooting videos though, you'll want to keep a few things in mind. A great video be a huge boost to your business, but a poor one may actually hurt you. Consider hiring a videographer to get a more professional look. Odds, are you can find a local college student who will do great work for you at a fantastic price. Make sure you check out your videographer's previous work before hiring him for the job.
Once you have someone to shoot the videos, you'll want to spend some time coming up with a good script. What makes your business unique? Why do customers choose you over your customers? What specials do you have running? These are just a few of the questions you should answer in your script. Get input from other people in your business to make sure you have all the important points covered.
Once your ready to begin shooting pick someone photogenic to represent the company. Ideally you want the person who is most involved with bringing on new customers to be the star of this video. When talking look directly into the camera and lift your chin slightly. Take a minute to think of your ideal customer, and not just a vague representation. Pick an actual client you have great report with. Now speak from the heart directly to them. This will allow you to be sincere and connect with other customers ready to do business with you.
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