Today I'm going to share one of the most effective tools you can use while building your website. Are you ready? It's video! Very few websites are taking advantage of the power of video. And of the handful of sites that do have video, very few use it well. Video allows you to-

• Instantly connect with your prospects. In any transaction it is crucial for both parties to establish and build report. Now, you can do that on autopilot 24/7. A video of you talking about your business will let site visitors get to know and trust you, even if they are surfing the web in their pajamas at 2:30 in the morning.
• Establish yourself as an expert. Who are we used to seeing on TV? Actors, newscasters, and experts. By appearing in a video people will naturally put you in the same category as these professionals, and everyone wants to hire an expert!
• Show off your products and services. Take site visitors on a tour of your facility or let them see how you manufacture a product. They'll be more likely to purchase whatever it is you're selling.
• Share testimonials from other satisfied customers. Social proof is very persuasive. Kick it up a notch by posting short video clips of people raving about your business rather than just posting quotes.
• Keep visitors on your site longer. The more time people spend on your site the more likely Google is to give you favorable rankings. Also, the more likely that visitor is to become a customer.

Stay tuned for more information on how to most effectively use video on your website in coming weeks.