Continuing on with how awesome video is, let me share a few ways video can help improve your search ranking. First off let me share a little bit about SEO (or search engine optimization) in general. One of the key ways to improve your ranking is to create lots of links back to your website from other sites. The more of these "backlinks" you have the better your site will do. But not all backlinks are created equal. A few backlinks from very authoritative and popular websites will do much more for your site than thousands of others from obscure, useless sites. In fact some great backlinks can literally be worth millions of crappy ones.
The good news is that there are lots of video sites out on the web that will host videos that you post. On many of these sites (such as YouTube) when you post a video you also have the option to display a backlink to your site with the video. Many of these sites are also very popular. So if you have the time (and the patience) you can create lots of high-quality backlinks to your website by simply posting videos on all over the Internet.
What's super-cool too is that Google will display relevant videos in the search results it returns. This means that if your video becomes popular it can get a top ten ranking in Google as well. Video rankings are also displayed with a small icon, making it even more likely that people will click on them. So forget about just having one top ten Google ranking, why not get your video and your website on the first page!
I can't help but be reminded of way back in the day, in Junior High, when my Computer Sciences teacher explained that one way sites got tons of search results was to repeatedly paste BRITNEY SPEARS into a solid wall, then cover that with a blanket of black, so that the text was there and search engines caught it, but they could put their site on top.
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